first_imgAt the end of the first decade of the 21st century, life’s curves seem more stressful and beyond individual control. While we can’t do much about macro-economic forces, we can control self-care and rejuvenation and finding physical and emotional balance essential to coping with stress and improving health. No wonder, then, that more and more people are turning to the wellness movement and the spa industry is booming.According to a survey released in 2007 by the International Spa Association (ISPA) and Price Waterhouse Cooper, the spa industry is growing at 16% a year, with approximately 14,600 spas in the United States serving more than 111 million people. While many people don’t have time or the money to seek out day spas in their area or travel to a distant destination spa, they will now have the next best thing: a virtual spa experience on the worldwide is the Web’s first virtual spa with everything you need to lead the spa lifestyle — accessible to anyone, anytime, anywhere. brings together experts, spa treatments, and shopping for the newest spa products, and lets the spa community share personal stories. Also featured are collections from regional artisans.Top spa lifestyle advisors and beauty professionals educate site visitors in healing rituals, massages and facials, fitness and exercise, turning the bathroom into a spa, bathing as therapy, cleansing meditation, healthy living and beauty therapies. Users will find nutritional and weight loss advice and more than 2,000 of the newest spa products and skin care lines, including many now only available at destination spas. Visitors will also find a community of like-minded people where they can share their stories and get peer support. In addition, the site offers members m$$ Rewards for loyalty through purchases and referrals of friends. Site registration is is the creation of Kimberly Matheson-Shedrick, CEO of Natural Resources Spa Consulting, Inc., a leading spa consultant whose high-end clients include the CuisinArt Resort and Spa in Anguilla, the Fontainebleau Resorts in Miami Beach and Las Vegas, and the Four Seasons Hotels in Moscow, New York City and Vail. Partnering with husband Rick Shedrick, a principal at Hewlett-Packard, she has combined his business and eCommerce acumen with her spa passion to create this exciting new venture.###last_img

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